We're crafty folks who love helping makers grow.

Wholesale In a Box was started by Etan and Emily, a husband-and-wife team. We're traveling homebodies with a love for station wagons, the Catskills, cooking, and brainstorming on our porch.

Between the two of us, we have worked in high-powered management consulting, managed ops at startups, and helped artisans of every size create a business they love. But in 2015, we kept noticing makers who struggled to grow wholesale, sometimes closing their businesses when they failed. So we started tinkering with solutions -- at the time, nothing like Wholesale In a Box existed. Once we struck on the method, we started super-small, working with just 4 makers from our kitchen table. As we watched them thrive, we knew it was time to take the company full-time and nationwide.

Today, Wholesale In a Box has worked with more than 1,500 makers, artists and designers around the world. We’ve helped makers quit their day jobs, triple revenue, and stay small when it was right. But everything we do today is as passionate and personal as it was from Day One. And we still work from our kitchen table most of the time.

Our Story

Wholesale In a Box Has Been Featured In...

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Get in touch

Wondering if Wholesale In a Box is for you? Have another question or want to say hello?

❤️ We’d love to connect. Just email us at [email protected] and we’ll get back to you in 2 business days or less.

Meet Your Coach

Emily is the Co-Founder, Maker Coach, and Lead Instructor at Wholesale In a Box. A seasoned wholesale strategist, she develops our training materials, software, retailer portfolio, partnerships, and strategy. But what she loves most is the one-on-one coaching she does with each of our makers.

Emily has helped 1500+ creative small business owners grow. Her fresh approach to business has been featured by O: The Oprah Magazine, Forbes, and Entrepreneur Magazine, and The Maker’s Summit. Her past experience runs the gamut from running her own fledgling product companies, to high-level corporate consulting (she helped optimize operations at the largest low-income mortgage servicer in the world), to coaching small businesses with the United States Small Business Development agency, to serving as guide and mentor to handmade and independent brands around the world.

You can also catch Emily working on Briico, a startup making tools for immigrant and refugee micro business owners.

Get to Know Us With Free Wholesale Courses

Getting Started With Wholesale

If you are considering wholesale and may be ready to really dive in, this FREE course will help you:

✓ Understand if wholesale is right for you
✓ Get insider tips on how wholesale works.
✓ Learn how to get started, right away.

The Wholesale Reset

If you are working on wholesale and are tired of lackluster marketplaces and sluggish results, this FREE course will help you:

Refresh your approach to wholesale
✓ Take concrete steps to change your results
Build a foundation for strong growth.

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