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Wholesale In a Box Blog

If you’re a maker or small brand, it’s easy to forget how meaningful your work really is. It’s easy to feel like you’re hustling to sell tea towels while the world burns behind you. 😂 I do understand that. But after a recent day out with my mom and sister, I was reminded how small stores, handmade goods, and the simple act of buying something in person can bring us back to each other. And about the quiet, beautiful work of connection that you’re part of every day.

The biggest determinant in wholesale success – both in the early days and as you get more established – is having a great product… and finding unique, personal ways of connecting with store owners about that product. And both elements of that – product and connection – require creativity and your best approach will not look the same as someone else’s best approach.

One of our wonderful community members, Ann, wrote to us the other day with a question that may sound basic to some. But it’s a question that so many folks struggle with… and feel like they’re missing something. So today, I'm answering a tough question that almost everyone using wholesale marketplaces struggles with at one point or another!

The coaching I do isn’t generally about telling the person WHAT to decide or what to do. Rather, I support business owners in getting clear on HOW to decide. Of course, there are a lot of approaches to “how to decide” depending on the specifics of the situation. But there is one useful tool that I find myself returning to over and over again. And it can be seen in the form of a formula:

Numbers + Intuition = Good Decisions.