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Wholesale In a Box Blog

Curiosity isn’t a luxury, it’s the practice that helps wholesale businesses move from survival toward something more resilient and human. That’s why we’re making 2026 the year of curious wholesale.

Some of the most important wholesale truths are things I don’t say out loud that often. But if I could sit down with you and tell you the real stuff that makes wholesale actually work — these are the five things I’d say.

Believe me when I tell you that this article is written by someone who does not have a natural affinity for AI. But here’s the thing: AI really is one of the most powerful tools humanity has ever created. As small business owners who want to make a living, express creativity, and build the world we want to live in, I don’t think avoiding AI serves us.

Most of us know the difference between revenue and profit: Revenue is the money that comes in; Profit is what is left after the bills are paid. The math is simple. What’s complicated is how we relate to it.

If you create products that you care about — whether you make them yourself or design them thoughtfully — selling wholesale can be one of the most grounding and consistent ways to grow your business. But wholesale can also feel uncertain. Wholesale In a Box exists to answer your questions in a way that is practical, kind, repeatable, and deeply effective.