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Most of us know the difference between revenue and profit: Revenue is the money that comes in; Profit is what is left after the bills are paid. The math is simple. What’s complicated is how we relate to it.
If you create products that you care about — whether you make them yourself or design them thoughtfully — selling wholesale can be one of the most grounding and consistent ways to grow your business. But wholesale can also feel uncertain. Wholesale In a Box exists to answer your questions in a way that is practical, kind, repeatable, and deeply effective.
If you’re a maker or small brand, it’s easy to forget how meaningful your work really is. It’s easy to feel like you’re hustling to sell tea towels while the world burns behind you. 😂 I do understand that. But after a recent day out with my mom and sister, I was reminded how small stores, handmade goods, and the simple act of buying something in person can bring us back to each other. And about the quiet, beautiful work of connection that you’re part of every day.
Believe me when I tell you that this article is written by someone who does not have a natural affinity for AI. But here’s the thing: AI really is one of the most powerful tools humanity has ever created. As small business owners who want to make a living, express creativity, and build the world we want to live in, I don’t think avoiding AI serves us.