All Our most recent articles
What Makers Need to Know About IndieMe
If your line is 100% handmade, IndieMe is a platform worth knowing. It's one of the longest-running wholesale marketplaces around, and it works quite differently from Faire, especially in how it charges makers and how buyers find them.
The Wholesale Advice I Give Every New Maker
Wholesale isn't complicated, but it does take consistency and the right groundwork. Here are the 7 things I'd tell anyone just getting started — from pricing to photos to your very first pitch.
Listening vs. Deciding
There are two ways to move forward when you're stuck: you can listen, or you can decide. Author Oliver Burkeman put it well — and it's changed how I think about the messy, uncertain parts of building something. Here's why picking a stance and committing to it is enough to keep you moving, even when you can't see the whole road ahead.
7 Things I'd Tell Someone About to Start Selling on Faire
We talk a lot about advanced Faire strategy around here, but today's for the folks just getting started. Here are 7 simple, practical things I'd tell you before you dive in.
Maybe Being Genuine Matters As Much As Doing It Right
There's a Norwegian jiu-jitsu champion who changed how I think about wholesale (stay with me). His quote, “a copy is never as good as the original,” applies just as much to your line sheet, your marketing, and the size of your business as it does to a fight.
How to Succeed on Faire: 11 Articles Every Maker Should Read
Some brands swear by Faire, some have sworn it off, and most of us are somewhere in the messy middle. We pulled together 11 of our most useful articles on Faire — the real costs, the algorithm, Faire Markets, and what happens after the sale — into one roundup for makers at any stage with the platform.
What If Getting Easier Isn't the Point?
Some part of us wishes that things would have a hard part that eventually gets easy when we reach our goal. But if our strength rises to meet the challenge, then easier over time would just mean weaker over time.
4 Things Successful Makers Do With Their Products to Stand Out
A newer maker wanted to play it safe by making pieces "more like everyone else." Here's why that instinct is usually wrong and the 4 things I know to be true about building a line that's both successful and truly yours,
Before You Automate Everything: 3 Simple Tools That Save Hours on Email
Everyone's talking about AI and automation these days, and sure, some of it's worth trying. But these three low-key tools are still some of the fastest ways to save time on email without losing the personal touch. No prompts, no subscriptions to manage, just simple shortcuts that work.
Why Retailers Aren't Finding Your Faire Listings
If your Faire sales feel flat, the problem probably isn't your products — it's your listings. Here's what the algorithm actually needs to surface you to the right buyers.
9 Crucial Tips for Growing Wholesale Around the Holidays
Your cheat sheet for holiday sales and holiday sanity. It’s for any maker who is trying to get their handmade line into more stores, but without driving themselves insane. We share our biggest learnings, based on watching hundreds of makers grow wholesale over the holiday
Getting Reorders From Stockists: How to Turn a $150 Order Into $3,000
A single wholesale order might only be worth $150 — but the store behind it could be worth $3,000 over time. Here's how to turn first-time stockists into long-term accounts that reorder quarter after quarter.