I sat down with Faire's Customer Marketing Lead to get the real scoop on Market prep, visibility, and conversion — here's what surprised me and what just confirmed what we already suspected.

A single wholesale order might only be worth $150 — but the store behind it could be worth $3,000 over time. Here's how to turn first-time stockists into long-term accounts that reorder quarter after quarter.

Not sure when to send samples to wholesale buyers? Learn the simple "4 of 20" rule and how to be generous without breaking the bank — practical advice for independent makers pitching retail stores.

Seth Godin has a concept about a million dollars sitting in a safety deposit box you don't know exists. Your business assets work the same way — the email list you've never used, the loyal customers you haven't contacted, the local shops that would say yes tomorrow. The first step isn't action. It's inventory.

Faire Markets happen twice a year and bring serious retailer traffic — but are they worth it for your brand? Here's what to know before the next one, including the risks most brands overlook.

Most makers take "no's" from stores both too seriously and not seriously enough. Here's the shift that changes everything about your outreach.

Most Faire sellers know about the 15% commission — but once you stack on the new customer fee, processing costs, shipping, promotions, and ad spend, the real cost of making a sale on Faire looks very different, and you can't make smart decisions until you know that number.

If you have even a modest history of wholesale orders, you have more than you realize. Here's a simple analysis that can change how you grow.

Many times, a maker comes to us with a beautiful product and an incredible production process but their photos are just not great. They’re a little dark, slightly blurry, the setup isn’t ideal, and the spirit of the product itself isn’t coming through. Or sometimes the mechanics of the photos are good, but there’s no beauty to them, nothing really compelling -- the pieces feel dead and uninteresting.

Have you ever had to call a store owner by phone and felt a little stumped about what to say? This post is for you!

For the most part, when you're reaching out to stores that you don't have a previous connection to, we recommend using email. The main reason is that most store owners really want to be with their customers when they’re in the shop -- so they prefer not to have an in-person or telephone interruption. Plus, email has the added benefit of allowing you the time to craft your story, think through your email template, and attach a few beautiful photos of your work to make a good first impression.

If your Faire orders have dried up or dropped dramatically, it's almost certainly not about your products — here's exactly why it happens and what you can actually do about it.

The "set it and forget it" era on Faire is officially over — here's what changed, when it changed, and what it actually takes to succeed on the platform today.