There are two ways to move forward when you're stuck: you can listen, or you can decide. Author Oliver Burkeman put it well — and it's changed how I think about the messy, uncertain parts of building something. Here's why picking a stance and committing to it is enough to keep you moving, even when you can't see the whole road ahead.

We talk a lot about advanced Faire strategy around here, but today's for the folks just getting started. Here are 7 simple, practical things I'd tell you before you dive in.

There's a Norwegian jiu-jitsu champion who changed how I think about wholesale (stay with me). His quote, “a copy is never as good as the original,” applies just as much to your line sheet, your marketing, and the size of your business as it does to a fight.

Some brands swear by Faire, some have sworn it off, and most of us are somewhere in the messy middle. We pulled together 11 of our most useful articles on Faire — the real costs, the algorithm, Faire Markets, and what happens after the sale — into one roundup for makers at any stage with the platform.

Some part of us wishes that things would have a hard part that eventually gets easy when we reach our goal. But if our strength rises to meet the challenge, then easier over time would just mean weaker over time.

A newer maker wanted to play it safe by making pieces "more like everyone else." Here's why that instinct is usually wrong and the 4 things I know to be true about building a line that's both successful and truly yours,

Everyone's talking about AI and automation these days, and sure, some of it's worth trying. But these three low-key tools are still some of the fastest ways to save time on email without losing the personal touch. No prompts, no subscriptions to manage, just simple shortcuts that work.

If your Faire sales feel flat, the problem probably isn't your products — it's your listings. Here's what the algorithm actually needs to surface you to the right buyers.

Your cheat sheet for holiday sales and holiday sanity. It’s for any maker who is trying to get their handmade line into more stores, but without driving themselves insane. We share our biggest learnings, based on watching hundreds of makers grow wholesale over the holiday

A single wholesale order might only be worth $150 — but the store behind it could be worth $3,000 over time. Here's how to turn first-time stockists into long-term accounts that reorder quarter after quarter.

Most of us carry around a vague idea of "the worst that could happen" in business. And because we never look at it directly, it has power over us. Here's what changes when you stop hoping it won't happen — and start accepting that it probably will.

I sat down with Faire's Customer Marketing Lead to get the real scoop on Market prep, visibility, and conversion — here's what surprised me and what just confirmed what we already suspected.