There's a Norwegian jiu-jitsu champion who changed how I think about wholesale (stay with me). His quote, “a copy is never as good as the original,” applies just as much to your line sheet, your marketing, and the size of your business as it does to a fight.

Some brands swear by Faire, some have sworn it off, and most of us are somewhere in the messy middle. We pulled together 11 of our most useful articles on Faire — the real costs, the algorithm, Faire Markets, and what happens after the sale — into one roundup for makers at any stage with the platform.

Some part of us wishes that things would have a hard part that eventually gets easy when we reach our goal. But if our strength rises to meet the challenge, then easier over time would just mean weaker over time.

A newer maker wanted to play it safe by making pieces "more like everyone else." Here's why that instinct is usually wrong and the 4 things I know to be true about building a line that's both successful and truly yours,

Everyone's talking about AI and automation these days, and sure, some of it's worth trying. But these three low-key tools are still some of the fastest ways to save time on email without losing the personal touch. No prompts, no subscriptions to manage, just simple shortcuts that work.

If your Faire sales feel flat, the problem probably isn't your products — it's your listings. Here's what the algorithm actually needs to surface you to the right buyers.

Your cheat sheet for holiday sales and holiday sanity. It’s for any maker who is trying to get their handmade line into more stores, but without driving themselves insane. We share our biggest learnings, based on watching hundreds of makers grow wholesale over the holiday

A single wholesale order might only be worth $150 — but the store behind it could be worth $3,000 over time. Here's how to turn first-time stockists into long-term accounts that reorder quarter after quarter.

Most of us carry around a vague idea of "the worst that could happen" in business. And because we never look at it directly, it has power over us. Here's what changes when you stop hoping it won't happen — and start accepting that it probably will.

I sat down with Faire's Customer Marketing Lead to get the real scoop on Market prep, visibility, and conversion — here's what surprised me and what just confirmed what we already suspected.

Not sure when to send samples to wholesale buyers? Learn the simple "4 of 20" rule and how to be generous without breaking the bank — practical advice for independent makers pitching retail stores.

When I was about eight, I went to camp for the first time.

As a fairly introverted person who loved hanging out with my family, summer camp ended up being hard. Thirty-two-year-old me would know exactly why it would be hard for me and in what ways; eight-year-old me was bewildered, as the camp seemed literally designed to have a good time around every corner and yet I felt kind of dazed from home sicknesses and nervousness about how to be around the other kids.