What Is Wholesale In a Box? A Clear Guide for Makers & Independent Brands
If you create products that you care about — whether you make them yourself or design them thoughtfully — selling wholesale can be one of the most grounding and consistent ways to grow your business.
But wholesale can also feel uncertain:
Am I pricing correctly?
How do I find the right stores?
What’s the secret to Faire success?
What do I say when I reach out to stores?
How do I handle follow-ups, reorders, and relationships?
How do I do all of this without burning out?
Wholesale In a Box exists to answer those questions in a way that is practical, kind, repeatable, and deeply effective.
This guide will walk you through:
What wholesale actually requires
How to know if wholesale is right for your line
What Wholesale In a Box is, how it works, and who it’s for
Common questions makers and indie brands ask once they start growing wholesale
What Wholesale Is
Wholesale is the practice of selling your products to retailers at a wholesale price (usually 50% of your retail price) so they can sell them to customers in stores.
But the real work of wholesale is about:
Clarity in your product line and pricing
Professional materials (line sheet or catalog, wholesale terms)
Connection and communication with retail buyers
Consistency over time (follow-ups, reorders, relationships)
Confidence in how you talk about the value of your work
When these elements are strong, wholesale becomes steady, repeatable, and sustainable.
How to Know If Wholesale Is Right for You
Wholesale tends to be a strong fit if:
Your product line has a clear identity that hangs together visually
You can produce or consistently (even in small batches)
Your pricing allows for a 50% wholesale discount
You want your products to be in independent shops and real community spaces
You are willing to build wholesale steadily, not explosively overnight
Wholesale tends to be less aligned if:
Your product is one-of-a-kind per unit (no repeatability)
Your pricing is too tight to ever allow 50% wholesale prices
You want a purely automated or passive sales channel with no relationship-building
If wholesale is a fit, the next question becomes:
How do I build wholesale in a way that feels clear, organized, and sustainable?
That is where Wholesale In a Box comes in.
What Wholesale In a Box Is
Wholesale In a Box is a flexible, step-by-step system for growing wholesale at any stage. It combines:
A self-paced course
A clear method built around 6 key pillars
And (optionally) 1-on-1 email coaching to personalize your materials and strategy
It is designed to help you grow wholesale:
If you’re brand new
If you have a handful of stockists
Or if you’re growing from 50+ stockists into more organized scale
You do not have to start from the beginning. You work on the part of the system that moves you forward now.
The Method: The 6 Pillars of Wholesale
The course is structured around strengthening six core areas:
Line + Story
Photography, product clarity, assortment structure, brand narrative.Pricing + Terms
Healthy margins, order minimums, policies that support sustainability.Materials + Presentation
Line sheet or catalog that retailers can easily buy from.Store Outreach + Follow-Up Rhythm
How to find stores, what to say, how to track and follow up.Marketplaces (Optional, Strategic Use)
Using Faire and similar platforms intentionally — not dependently.Reorders + Stockist Relationships
Turning first orders into steady, consistent wholesale revenue.
You strengthen exactly the pillar you need, when you need it.
Two Ways to Join Wholesale In a Box
1. Course Only
Full training and tools
Templates, examples, mini-lessons, scripts, store outreach systems
Flexible timeline — learn fast or slow
Perfect for those who like to work independently or already have momentum.
2. Course + Unlimited Coaching (90 Days)
Coaching is where clarity accelerates. You get personalized guidance on:
Line sheet and catalog design
Product photography evaluation
Pricing structure and terms refinement
Store outreach email drafts and follow-up language
How to find stores that are the right fit (not just any store)
How to navigate actual store responses and real situations
This is extremely helpful for both newer and established brands — but especially for brands with complexity, history, or nuance.
How to Know If Wholesale In a Box Is Right for You
Wholesale In a Box is right for you if:
You want wholesale to feel clearer, steadier, and more sustainable
You want guidance grounded in the real-world experience of makers, not corporate theory
You value relationship-building over aggressive sales tactics
You are ready to follow a step-by-step method instead of guessing your way through it
Wholesale In a Box is not right if:
You want someone else to run wholesale for you
You ONLY want big-box placements or mass retail chain distribution
You want passive or automated sales with no human interaction
Frequently Asked Questions
Do I need to already be doing wholesale to join?
No. The system works whether you’re starting or scaling.
What if I already have stockists?
Then you will skip directly to the modules on:
increasing reorders,
refining materials,
and expanding your store list with strategy instead of volume.
Do I need a line sheet or catalog before joining?
No. The course teaches how to create or refine one — and coaching can help make it exceptional.
What if I feel shy or uncomfortable pitching stores?
We teach a non-performative, respectful, relational approach — not salesiness.
What about Faire and other wholesale marketplaces?
We show how to use marketplaces strategically — not as your entire wholesale plan.
Does this work outside the U.S.?
Yes, especially if you want to connect with U.S. and Canadian boutiques.
How much time does wholesale growth take per week?
Most makers grow wholesale steadily with 2–6 hours/week when done consistently.
What if my line changes over time?
Great. The system is built to evolve with you.
Ready to get started?
Wholesale In a Box is our beloved comprehensive course and coaching — your all-in-one way to grow wholesale fast, steady, and long-term.