We definitely think so and these makers do, too. This course has all of the practical guidance, effective methods, and wisdom we’ve gained from helping over 1,000 makers grow their wholesale business. This course will help you develop professional wholesale materials, connect with new stores quickly and easily, and build long-term relationships with store owners. From a dollars-and-cents standpoint, those simple (but crucial) cornerstones will keep you from losing tens of thousands of dollars in wholesale income. From a time standpoint, we’ll make sure you’re not going down dead-ends or reinventing the wheel.

Certainly! Head over this way for honest reviews from folks we’ve worked with.

Honestly, it will work really well for both newer folks and more established makers. Rather than separating Wholesale In a Box into a “basics” course and a “pro” course, we are including everything we know about growing wholesale, whether you have are brand new or already have a solid base of 200+ stockists. There are a few reasons for that. First, we find that both the basics and the pro info can be useful at all stages because you can always refine your basics as a pro, and you can always build towards strong systems as a newer person. Second, we want this to be a comprehensive reference that you can use in a targeted way now (we’ll help you navigate the sections) and return to over time as your needs and questions change.

We’ve found that Wholesale In a Box is the best fit for folks who design and/or make something that they are really passionate about, and that is unique in the marketplace. Generally, these are handmade goods or ones that are designed in-house but produced in a thoughtful outsourced way. We’ve worked with folks who design and make themselves every single thing they sell; and others who designed a line and produce it overseas.

Beyond that, we’ve worked with independent lines of all product types and all aesthetics -- and we work with any stage of makers, from complete newbies to folks with several hundred store accounts. To get a sense of the folks we’ve helped, head over here.

Maybe. It depends a bit what your goals and vision are for the types of stores you want to be in. If your product is a food product that can also be sold as a gift/lifestyle product in gift and lifestyle stores (e.g., teas, chocolate, etc.) we can definitely help. If your line is more solidly a grocery item, and you're looking to grow in speciality grocery or food stores, it's likely less good of a fit. You may still get benefit out of the course, but you'll have to do more picking-and-choosing of what applies. If you want our take on where you fall, feel free to shoot us a note and we'll let you know our thoughts!

Yes, we know that your wholesale line sheet catalog is an essential item in your wholesale toolbox. Which is why this course includes dedicated lessons detailing the anatomy of a line sheet, provides guidance on the types of information typically included in line sheet catalogs, like what to include in your wholesale terms. Additionally, a customizable wholesale line sheet catalog template is included as a bonus when you sign-up for our Wholesale In a Box Course.

And when you sign up for the Wholesale In a Box Course + Coaching Package, you have the option to have our experienced Wholesale In a Box team evaluate and provide specific, actionable feedback on your wholesale line sheet and other wholesale materials in 1-on-1 email coaching sessions.

I know that can be really frustrating when you get absolute silence from the marketplaces. In all honesty, the marketplaces' acceptance decisions are based on a mix of their goals, their retailer base, how many makers they have of each type, plus technical considerations. So it's not always possible to do anything to change that. That said, our course will certainly cover the types of things you'll want to improve in your marketing and product to improve your chances of being accepted.

In other words, we don't tackle "what to do about silent marketplaces" directly but we will help you get your wholesale materials as good as they can be for overall wholesale success (likely improving your marketplace chances in the process.)

If you’re an international maker interested in growing wholesale with North American stores, we’ll be a PERFECT fit. If you’re an international maker interested in growing wholesale outside of North America, much of what we teach will be helpful to you -- but you may need to do some “translation” to your particular context. The majority of our experience is with small, independent retailers in the US and Canada. We have worked with a lot of international makers to help them grow wholesale, but it’s important to know that we have a primarily North American orientation when it comes to pitching methods. For instance, in the European Union, there are different guidelines around GDPR and what is appropriate to do in terms of reaching out to retailers… and there may be nuances to pricing, duties, taxes, wholesale terms, or presenting your products that differ from what is expected here.

We have spent the last decade working with artisan makers and producers and are really passionate about helping these independent spirits flourish. Recently, we noticed that the generation of makers who started on Etsy and at craft fairs are now struggling to get their products into brick and mortar stores. So we decided to use our past experience and our passion to help maker businesses do the work they love in a sustainable way. You can read more about us here.

Yes! In May 2021, we made a big change to Wholesale In a Box. Rather than offering our previous subscription model, we switched to this training and coaching model. You can read more about that shift here.

This is a self-paced, online course with a combination of written content and visual examples. If you choose the version of Wholesale In a Box that includes email coaching, you’ll get 90 days of expert, 1-on-1 coaching on your wholesale materials, approach, questions about store responses, and the like. You can email us with as many questions as you like throughout those 90 days and we’ll provide thoughtful feedback, precise guidance, and honest advice. (With a usual turnaround time of 1 business day.)

If you’re wondering that, you may have known us back in our previous form. In 2021, we made a shift to how we do things at Wholesale In a Box! You can read more here, but long story short: monthly leads aren’t a part of the "new" WIAB.

Even though we're not sending over monthly leads in this new model, it IS geared toward helping you create a system to stay consistent with new leads and outreach moving forward -- including how to find leads that are a perfect fit, how to choose and set up an app to stay organized with outreach, and other pieces to find great shops quickly and easily.

If you opt into coaching with Wholesale In a Box, you’ll get 90 days of email-based coaching with Emily. That starts the day you sign up with us and ends 90 days later. That said, if you need to adjust that timeline for some reason (let’s say you want to sign up now but have your 90 days of coaching start a month from now), just email us and we’ll set it up for you.

Sure! Just shoot us an email and we can get you signed up for a coaching extension: an additional 90 days for $100. (And that’s something you can repurchase as much as you’d like to.)

Reach out to us at [email protected]