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Deep Dive: Growing Wholesale

Read on for all our articles on Growing Wholesale.

Looking for other deep dives? Check out: our Wholesale Training & Inspiration center, all our Maker & Store Interviews, everything we have on Faire & Marketplaces, and our articles on Line Sheets.

Featured
Getting Reorders From Stockists: How to Turn a $150 Order Into $3,000
Getting Reorders From Stockists: How to Turn a $150 Order Into $3,000
What Happens After the Worst Happens
What Happens After the Worst Happens
Q&A with Faire's Customer Marketing Lead: Market Prep, Visibility & Conversion
Q&A with Faire's Customer Marketing Lead: Market Prep, Visibility & Conversion
When to Send Samples to a Store and When Not to
When to Send Samples to a Store and When Not to
The Assets You Already Have, But Aren't Using
The Assets You Already Have, But Aren't Using
Faire Markets: What They Are, Whether They're Worth It, and How to Prepare
Faire Markets: What They Are, Whether They're Worth It, and How to Prepare
The Wholesale Outreach Mistake Most Makers Make
The Wholesale Outreach Mistake Most Makers Make
Fix Your Product Photos for $50 or Less - Maker Tips
Fix Your Product Photos for $50 or Less - Maker Tips
Our Guide to Calling Store Owners, Without the Stress
Our Guide to Calling Store Owners, Without the Stress
I Have a New Line Coming Out… Do I Pitch to Stores Now or Wait for the New Stuff?
I Have a New Line Coming Out… Do I Pitch to Stores Now or Wait for the New Stuff?
A Simple Way to Make Tough Business Decisions
A Simple Way to Make Tough Business Decisions
Overjoy AI CRM Review and Maker Tips
Overjoy AI CRM Review and Maker Tips
The Wholesale Question You’re Not Worrying About Enough
The Wholesale Question You’re Not Worrying About Enough
2026: The Year of Curious Wholesale
2026: The Year of Curious Wholesale
5 Things I'd Tell You About Wholesale If I Wasn’t Afraid to Hurt Your Feelings
5 Things I'd Tell You About Wholesale If I Wasn’t Afraid to Hurt Your Feelings
How I Use AI as a Small Business Owner (Without Losing the Plot)
How I Use AI as a Small Business Owner (Without Losing the Plot)
What We Talk About When We Talk About Profit
What We Talk About When We Talk About Profit
What Is Wholesale In a Box? A Clear Guide for Makers & Independent Brands
What Is Wholesale In a Box? A Clear Guide for Makers & Independent Brands
How Makers and Shops Help Us Find Each Other Again
How Makers and Shops Help Us Find Each Other Again
Planning Your Wholesale Year For Growth & Sanity
Planning Your Wholesale Year For Growth & Sanity
How To Find Your Best Wholesale Approach
How To Find Your Best Wholesale Approach
Trust Your Gut (And Check The Numbers)
Trust Your Gut (And Check The Numbers)
4 Reminders for Days When Running a Handmade Business Seems Pointless
4 Reminders for Days When Running a Handmade Business Seems Pointless
Why You Shouldn't Compromise on Your Wholesale Terms (And How to Handle Requests)
Why You Shouldn't Compromise on Your Wholesale Terms (And How to Handle Requests)
Want New Stockists Faster? Avoid These Rookie Mistakes
Want New Stockists Faster? Avoid These Rookie Mistakes
The Very Real Problem with Faking It Until You Make It
The Very Real Problem with Faking It Until You Make It
Considering a Store Display For Your Line? 3 Principles to Keep In Mind
Considering a Store Display For Your Line? 3 Principles to Keep In Mind
Do Retailers Expect UPC Codes on Makers' Products?
Do Retailers Expect UPC Codes on Makers' Products?
4 Emails You Might Get From Stores and What They Mean
4 Emails You Might Get From Stores and What They Mean
The Best Tips on Using Shopify For Wholesale -- From a Shopify Pro
The Best Tips on Using Shopify For Wholesale -- From a Shopify Pro


Looking for other deep dives? Check out: our Wholesale Training & Inspiration center, all our Maker & Store Interviews, everything we have on Faire & Marketplaces, and our articles on Line Sheets.