Wholesale In a Box Secret Podcast: Episode Four


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For Episode 4 of the Wholesale In a Box Secret Podcast, we’re sharing tips and advice for Crafting Your Story. I spoke with the uber-talented and business-savvy maker, Kara Pendl of Karacotta Ceramics - a line of gorgeous and functional ceramic pieces intended to elevate your everyday life. She also helped create the Austin maker collaborative called Broad Studios. Kara came to mind immediately as a maker that does an exceptional job authentically and seamlessly sharing her story, so I knew she’d be perfect to speak with on the topic.

We dive deep into: 

  • Story, branding, and marketing for maker lines.

  • Why she thinks every maker can make $100K in their first year.

  • How she focuses all her storytelling and branding efforts.

  • A very cool setup for getting a bunch of crisp and beautiful photos.

Also, you can take a look at this article we put together on How to Fix Your Product Photos for $50 or Less.

Two resources Kara mentioned in the episode:

We want to hear your feedback! If you have any tips of your own for crafting your story, or any questions/topics you’d like to see us explore in the future, send us an email at team@wholesaleinabox.com.