Wholesale In a Box Secret Podcast: Episode Four
For Episode 4 of the Wholesale In a Box Secret Podcast, we’re sharing tips and advice for Crafting Your Story. I spoke with the uber-talented and business-savvy maker, Kara Pendl of Karacotta Ceramics - a line of gorgeous and functional ceramic pieces intended to elevate your everyday life. She also helped create the Austin maker collaborative called Broad Studios. Kara came to mind immediately as a maker that does an exceptional job authentically and seamlessly sharing her story, so I knew she’d be perfect to speak with on the topic.
We dive deep into:
Story, branding, and marketing for maker lines.
Why she thinks every maker can make $100K in their first year.
How she focuses all her storytelling and branding efforts.
A very cool setup for getting a bunch of crisp and beautiful photos.
Also, you can take a look at this article we put together on How to Fix Your Product Photos for $50 or Less.
Two resources Kara mentioned in the episode:
We want to hear your feedback! If you have any tips of your own for crafting your story, or any questions/topics you’d like to see us explore in the future, send us an email at email@example.com.