10 Big Updates to the Wholesale In a Box course

As you probably know, we’re in constant dialogue with our Wholesale In a Box makers about their questions, concerns, and new opportunities on the horizon. We combine these insights with our own observations of how the wholesale community is shifting and changing. And we synthesize all of that into a docket of course updates and changes that we do in batches.

Over the last few months, we did a big round of course additions and improvements, so we wanted to share what new things are part of the course for you. Of course, the below are just our recent updates. To see everything we cover in Wholesale In a Box, head here.

course updates

10 of the biggest recent updates to the Wholesale In a Box course: 

• Guidance on packaging and shelf presence.
  This lesson update speaks to packaging and shelf presence to help you attract retailer interest. (Developing a Standout Wholesale Line Lesson)
  
  

• An updated quick start menu.
  This update revamped our intro section to make it easy for you to jump in and get some quick wins. It also has answers to frequently asked questions and links to course sections for easy access. (Quick Start Section)
  
  

• Simple help with your line sheet cover page.
  This update provides more information on Line Sheet Cover Pages including line sheet cover page samples. (Anatomy of a Line Sheet)
  
  

• Payment terms 101.
  This new lesson goes over what payment terms are and pros/cons of offering terms to retailers. (Payment Terms Lesson)
  
  

• Working the marketplaces.
  In this update, we really focus on what makers can do to get better results on Faire.(Finding Success on the Marketplaces Lesson)
  
  

• A straightforward system for finding great stores, quickly.
  A video lesson with Emily breaks down the daisy chain technique and other ways to search out stores that fit with your aesthetic and ethos. (Scout Stores) In a second new video lesson, Emily analyzes the best ways to know if a store will be a good fit. And once you’ve found a store that feels right, you can use the new video lesson that breaks down how to find store owner names and contact info. (Gather and Check Store Info)
  
  

• Help with subject lines.
  Once you’re ready to email, we have added a new breakdown of the most effective subject lines and we added 20 ideas for your subject lines to help you grab the attention of your readers! (Subject Lines Lesson)
  
  

• Smart followup approaches.
  We have added information on how/when to follow up with retailers (including ones that said they would order… and never did). We have added info on ways to entice stockists to order and how often to follow-up without becoming a bother. And there are new templates for checking in with your retailers. (Followup FAQ)
  
  

• Detailed info on keeping your email out of spam folders.
  There is even a new lesson on how to know if your email is going to spam! (How to Keep My Emails From Going to Spam)
  
  

• A holiday jumpstart guide.
  This new video lesson provides a step-by-step guide to kickstarting your holiday sales and includes a Holiday Wholesale Handbook that you can download and use to complete this lesson. (How to Approach Wholesale For The Holiday Season Lesson)
  

We’re grateful for all of your insights, questions, and feedback! Let us know what you still want to see covered in the course and we’ll be sure to add it to our next set of updates.

Good luck and have fun as you continue to dive in. And of course, if you haven’t signed up for Wholesale In a Box yet, you can do that here.

We’re here for any questions, concerns, or thoughts: [email protected].