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All Our most recent articles

Growing Wholesale Emily Kerr-Finell Growing Wholesale Emily Kerr-Finell

The Best Tips on Using Shopify For Wholesale -- From a Shopify Pro

As a maker or indie product line, it can be challenging to know how to use your website for wholesale sales. In this article, we answer key questions like: Should I hire help or DIY my first Shopify site? What wholesale apps are best for a Shopify website? What mistakes am I making on my website that could be hurting sales? Do I need a separate wholesale website?

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Growing Wholesale Emily Kerr-Finell Growing Wholesale Emily Kerr-Finell

Fun Bonus For Our Makers: LIVE Website Reviews with Aeolidia

You can spend A LOT of time, and resources creating and making your website just right. We know most makers tend to get their sites set up and forget about them. But is your brand’s website doing all that it can for you? Is it worth it to invest your time and energy on creating a website for your brand? Is a poor website experience costing you sales?

Sprucing up your website can have a large impact on your business. But where should you start? What are the common mistakes and pitfalls? What changes can have the largest impact? In response to these questions and more, we’ve partnered with Aeolidia in a Wholesale In a Box Maker Exclusive Live Event, to bring a website expert who will;

  • Review volunteer’s websites and provide suggestions in real time.

  • Walk through everything from navigation to copywriting your website.

  • Provide common website mistakes and how to avoid them.

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Growing Wholesale Emily Kerr-Finell Growing Wholesale Emily Kerr-Finell

Should I Focus On Wholesale?

When you’re running a small business, there are hundreds of potential things to do – with limited time. And a big factor in your success is your ability to discern the things that have the highest impact–  and focusing relentlessly on doing those things.

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Growing Wholesale, Store & Maker Interviews Emily Kerr-Finell Growing Wholesale, Store & Maker Interviews Emily Kerr-Finell

Don’t Hire Someone to Be Your Best Friend (And 6 Other Hiring Tips)

First of all, I hear you. HIRING IS HARD. It’s hard to manage people. It costs money. It takes a huge amount of time to find, vet and train people. You don’t have a big enough studio. You’re an introvert. You have just a small amount of work available. You live in a tiny town. You’re an artist, not a manager. You tried that last year and it didn’t work out.

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Growing Wholesale Emily Kerr-Finell Growing Wholesale Emily Kerr-Finell

Our Holiday Wholesale Q & A

Today, we’re rounding up some of the most common questions and concerns makers have about wholesale around the holidays. We’re digging into how to approach holiday wholesale as a newbie, how to cultivate orders with current stockists if you’re an old pro, and some simple tips to get orders in the door without a bunch of extra work. As always, though, there is no one-size-fits-all solution. So be sure to “sense check” these answers against what you know to be right for you and your business. 

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