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Wholesale Marketplaces Emily Kerr-Finell Wholesale Marketplaces Emily Kerr-Finell

Carro, Abound and Droply: What Makers Need To Know

For years, Abound was a major player in the wholesale marketplace world – and a major competitor to Faire. So for many small brands, Abound was a marketplace they had considered selling with.

In 2023 and 2024, though, Abound made an abrupt business model transition and then (effectively) closed altogether. In this article we wrangled all the details of that evolution – and we’ll give you the details you need for Abound, Droply, and their Droply’s parent company, Carro.

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Emily Kerr-Finell Emily Kerr-Finell

A Big Change at Wholesale In a Box ❤️

We’re making a big change in how we do things at Wholesale In a Box -- and we’re thrilled (and a little nervous!) to be announcing this shift. It’s a big one -- and we believe that it’s truly the best thing we can do for the makers we serve.

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Inspiration & Ideas, Growing Wholesale Emily Kerr-Finell Inspiration & Ideas, Growing Wholesale Emily Kerr-Finell

5 Easy (But High Impact) Fixes For How You Tell Your Story

So much of running a creative business boils down to words on a page. What you write in your outreach to stores, social media captions, wholesale marketplace listings, “about” page, and other materials are where the rubber meets the road. These are the places where your vision and dream and work touch the people who can support that work.

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Inspiration & Ideas Emily Kerr-Finell Inspiration & Ideas Emily Kerr-Finell

How 7 Business Owners Bucked the COVID Failure Fallacy

A few afternoons per week, I sit with a phone and a cup of tea and do coaching calls with folks across the country. And with each new person that comes on the line, there is a dramatically different experience. Some of the people I talk to are struggling financially, emotionally, and spiritually. Other makers are bright with their excitement and can’t believe how much they are thriving right now. The contrast is striking.

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Inspiration & Ideas, Wholesale In a Box HQ Emily Kerr-Finell Inspiration & Ideas, Wholesale In a Box HQ Emily Kerr-Finell

Announcing: One Mill School!

When I was a kid, I went to a really unusual school.

It was called The Susquehanna School and I loved it so much that sometimes I would get up early, get dressed, and then lie back down in my bed, waiting for my Dad to be ready to drive me to school.

There were no desks. No grades. No textbooks. Our days were spent pursuing projects we were deeply passionate about, with a vibrant community supporting us, and wise teachers guiding us. For instance, if you loved knitting, teachers would guide you to explore the history of wool production, how to knit a sweater, and the math required to mix dyes.

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Inspiration & Ideas, Growing Wholesale Emily Kerr-Finell Inspiration & Ideas, Growing Wholesale Emily Kerr-Finell

My Best Advice, Whether You’re Thriving or Completely Deflated

Whatever you are facing right now, you likely feel a large amount of stress and a lack of clarity. You feel pressure to reinvent what you are doing in your business but don’t have the support to make that happen. I believe that for most business owners, COVID-19 has created an unfamiliar and disorienting economy and landscape. It’s not a time when you can simply do what you’ve always done. But I also believe -- based on what I am seeing from the business owners we serve -- that this landscape is one you can succeed in with the right tools.

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Inspiration & Ideas, Growing Wholesale Emily Kerr-Finell Inspiration & Ideas, Growing Wholesale Emily Kerr-Finell

14 Parts of Your Story You're Probably Not Telling (But Should)

People are people. So whether you’re selling to a mom in Idaho, a 20-year-old in New York City, or a store owner in San Diego, they will buy from you because both of these conditions are met:

  1. Their head is sold. It is crystal-clear (with no effort on their part) what you are selling, for how much money, and under what terms; and those facts work for them.

  2. Their heart is sold. Your story, journey, or line makes them feel inspired, moved, or excited.

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Growing Wholesale, Inspiration & Ideas Emily Kerr-Finell Growing Wholesale, Inspiration & Ideas Emily Kerr-Finell

Some Tips if You're Deciding Whether to Pitch Stores Right Now

It’s kind of a hard time to be a human being right now… and it’s definitely a hard time to run a business. As we wrote about last week, many of our makers have seen 60-90% of their income disappear, almost overnight. Some well-respected stores have closed and others are struggling on a day-to-day basis. Even if you’re seeing sales, you’re likely struggling to plan, or source materials, or run your business in a time of uncertainty.

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