BLOG

Your Wholesale Line Sheet: 5 Must Haves

If you’re working to grow wholesale as a maker or independent brand, you probably have (or will have) some kind of wholesale line sheet. But… having a line sheet is not the same as having an effective line sheet. It's often going to be the only representation of your products that a store owner ever sees before they decide whether to place an order. And if store owners are taking the time to consider your line, it’s a shame to squander that attention with a document that doesn’t represent you well.

Read More
Inspiration & Ideas Emily Kerr-Finell Inspiration & Ideas Emily Kerr-Finell

Made to Last Series: A Deep Dive with Jonnie Estes of Grey Theory Mill

Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We sit down with Jonnie Estes of Grey Theory Mill. Jonnie gets specific about how the pandemic and the recession are affecting her sales, the emotional roller coaster of running a business, the good, bad, and ugly of her experiments with ads – and where she is headed now (12 years into running her business.)

Read More
Wholesale Basics Emily Kerr-Finell Wholesale Basics Emily Kerr-Finell

Sales Tax for Wholesale Sellers: Handling Sales Tax, Resale, and Exemption Certificates

As a product company, you already know how sales tax works for regular “retail” sales. But when you start selling wholesale, there may be legal, regulatory, or tax issues that you’re not handling correctly. So in this article, we dig into how taxes work with wholesaling, whether you need a wholesale license to sell to stores, what documentation (like exemption certificates) you need to maintain, and other key questions around sales tax for wholesaling.

Read More
Wholesale Basics, Inspiration & Ideas Emily Kerr-Finell Wholesale Basics, Inspiration & Ideas Emily Kerr-Finell

What Parts of Your Story People Actually Care About

Yes, your art is meaningful on its own. Yes, your products are tangibly better than others. But ultimately, your story is a key reason that a store owner will choose your line over another. In fact, with all the hullabaloo about Faire accepting international makers (what many US makers read as “cheap stuff coming in from other countries”) this becomes even more important for any maker trying to grow wholesale.

Read More