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Should I Focus On Wholesale?
When you’re running a small business, there are hundreds of potential things to do – with limited time. And a big factor in your success is your ability to discern the things that have the highest impact– and focusing relentlessly on doing those things.
A Peek Inside Coaching at Wholesale In a Box
A peek behind the curtain of our unique approach to supporting makers through one-on-one coaching services at Wholesale In a Box.
Your Wholesale Line Sheet: 5 Must Haves
If you’re working to grow wholesale as a maker or independent brand, you probably have (or will have) some kind of wholesale line sheet. But… having a line sheet is not the same as having an effective line sheet. It's often going to be the only representation of your products that a store owner ever sees before they decide whether to place an order. And if store owners are taking the time to consider your line, it’s a shame to squander that attention with a document that doesn’t represent you well.
10 Mistakes to AVOID on Your Wholesale Line Sheet
A wholesale line sheet can be the most powerful document to have on hand if you’re growing wholesale. Many makers spend a lot of time developing a wholesale line sheet to win the hearts and minds of buyers – but lose the sale because of simple mistakes that they could have avoided. So in this article, we’re putting a big old “WATCH OUT!” sign in front of all the pitfalls before you get to them.
Stockist Exclusivity and Zip Code Protection: How Close is Too Close?
Once you start getting momentum with your wholesale growth, it’s common to run headlong into this problem: how much exclusivity to offer your stockists.
Made to Last Series: K'era of k-apostrophe
Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We sit down with K’era Morgan of k-apostrophe to discuss her passion of collaboration, exploring new mediums and supporting her community.
Smart Ways to Use Faire to Grow Wholesale as a Maker — And Mistakes to Avoid
Faire has become a part of the maker community. In fact, most of the makers we work with also use Faire or similar. That said, there are some things to be cautious about if you are considering using Faire as a key avenue for your wholesale growth.
Made to Last Series: A Deep Dive with Jonnie Estes of Grey Theory Mill
Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We sit down with Jonnie Estes of Grey Theory Mill. Jonnie gets specific about how the pandemic and the recession are affecting her sales, the emotional roller coaster of running a business, the good, bad, and ugly of her experiments with ads – and where she is headed now (12 years into running her business.)
7 Things That Predict Wholesale Success or Wholesale Failure
A look at predictors of wholesale success and how you can change, build or develop each one in your wholesale business.
Made to Last Series: Finding Flow with Lori Roberts of Little Truths Studio
Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We sit down with Lori Roberts of Little Truths Studio and learn about how she found her flow with structure and going her own way.
Offering Net 30 Terms - A Scary Reality (and Some Helpful Tips!)
In this article, I’m giving you a full rundown of what payment terms really are, how they affect your business, when you should and shouldn’t give your stockists Net 30, and answers to common questions about payment terms.
4 Things I’ve Learned About Getting More Done and Feeling Less Frazzled
This article is for new moms and business owners alike, by taking a step back and giving 4 ways to be less frazzled and get more done.