If your Faire orders have dried up or dropped dramatically, it's almost certainly not about your products — here's exactly why it happens and what you can actually do about it.

The "set it and forget it" era on Faire is officially over — here's what changed, when it changed, and what it actually takes to succeed on the platform today.

The more Faire becomes a market leader, it’s easy to feel like Faire is the “only” wholesale platform that brands need to know about. But there are some great platforms that serve a more specific niche. And that focus can be an incredible opportunity. Sometimes these platforms have better terms and buyers who are a better fit — so are worth considering as a part of your overall wholesale strategy.

Recently, we were lucky enough to sit down with the folks from Powered By People and got to dig into all the specifics of how PBP works, how they find the balance between profit, people, and planet — and how to think about whether PBP is right for you.

When Faire Wholesale first debuted, many makers were pretty amazed by all that it offered. It felt like a gamechanger to have so many buyers in one place… and to be able to manage your wholesale ordering on their platform. And it’s true – for many independent brands, Faire has proven to be an incredible asset.

As time has gone on, though, not everyone has decided they love Faire. Some makers find the commissions to be punishingly high. Other brands find that it’s hard to build sustainable relationships with store owners through the platform. And still others simply don’t get orders there.

Faire has become a part of the maker community. In fact, most of the makers we work with also use Faire or similar. That said, there are some things to be cautious about if you are considering using Faire as a key avenue for your wholesale growth.

Here at Wholesale In a Box, we know that your time is valuable and that keeping on-top of all the latest wholesale marketplace news can be time consuming. You’re so busy managing the ins and outs of your business that sometimes relevant information can slip right by you. So today, we’ve filtered all the recent updates and bring you three wholesale marketplace surprises that may directly impact your day to day operations.

As many of you know, the online wholesale marketplace landscape is ever changing. It seems like a new marketplace opens every 6 months.

When marketplaces change focus or shut down, we know brands and makers can be left frustrated, scrambling, and wary of joining yet another marketplace. Which is why we put together some tips on how to move forward and continue your wholesale journey, even when a marketplace closes.

In June 2023, after 6 years of operations, Tundra, one of the largest online wholesale marketplaces at the time, shuttered its online marketplace. Tundra’s email announcement made some big waves by announcing their intention to file a lawsuit against Faire, while simultaneously promoting their new online wholesale business, Wholesale Co-Op. In the whirlwind that followed, Wholesale Co-Op went belly-up at the end of January 2024. This article reviews the details on both Tundra and Wholesale Co-Op.

When you’re a maker growing your wholesale business, the crowd of new wholesale marketplaces can feel bewildering. One maker says she thrived on Faire, while another tells horror stories of stolen stockists. Some makers put their line on every marketplace while others grow wholesale without using marketplaces at all. Each marketplace has different advantages, disadvantages, and risks.

As of October, 2023, JuniperMarket closed its virtual doors permanently. Its parent company ANDMORE (International Market Centers) is turning its focus into their physical markets and digital tools designed to support those physical marketplaces.

That said, read on if you are curious what JuniperMarket originally was…

It’s so exciting to get an order from a new stockist. But the thing that is most satisfying and ultimately transformative to your business is to have long-term relationships with stockists that order from you repeatedly over the span of years. Here’s what we recommend in terms of communication with your stockists, including those who buy from you on Faire.

When considering wholesale marketplaces there is no shortage of options these days. Many of the marketplaces are similar but small differences can mean large impacts on makers and independent brands. In this article we review a newer wholesale marketplace, Creoate, and give you the information you need to decide if it’s a good fit for your wholesale strategy.