Some brands swear by Faire, some have sworn it off, and most of us are somewhere in the messy middle. We pulled together 11 of our most useful articles on Faire — the real costs, the algorithm, Faire Markets, and what happens after the sale — into one roundup for makers at any stage with the platform.

If your Faire sales feel flat, the problem probably isn't your products — it's your listings. Here's what the algorithm actually needs to surface you to the right buyers.

I sat down with Faire's Customer Marketing Lead to get the real scoop on Market prep, visibility, and conversion — here's what surprised me and what just confirmed what we already suspected.

Faire Markets happen twice a year and bring serious retailer traffic — but are they worth it for your brand? Here's what to know before the next one, including the risks most brands overlook.

Most Faire sellers know about the 15% commission — but once you stack on the new customer fee, processing costs, shipping, promotions, and ad spend, the real cost of making a sale on Faire looks very different, and you can't make smart decisions until you know that number.

If you have even a modest history of wholesale orders, you have more than you realize. Here's a simple analysis that can change how you grow.

If your Faire orders have dried up or dropped dramatically, it's almost certainly not about your products — here's exactly why it happens and what you can actually do about it. We dive into the early visibility boost Faire gives you, the “rules” and shifting goal posts on the marketplace, and the somewhat vexing algorithm. And of course, how to get back on track if needed.

The "set it and forget it" era on Faire is officially over — here's what changed, when it changed, and what it actually takes to succeed on the platform today.

One of our wonderful community members, Ann, wrote to us the other day with a question that may sound basic to some. But it’s a question that so many folks struggle with… and feel like they’re missing something. So today, I'm answering a tough question that almost everyone using wholesale marketplaces struggles with at one point or another!

The more Faire becomes a market leader, it’s easy to feel like Faire is the “only” wholesale platform that brands need to know about. But there are some great platforms that serve a more specific niche. And that focus can be an incredible opportunity. Sometimes these platforms have better terms and buyers who are a better fit — so are worth considering as a part of your overall wholesale strategy.

Recently, we were lucky enough to sit down with the folks from Powered By People and got to dig into all the specifics of how PBP works, how they find the balance between profit, people, and planet — and how to think about whether PBP is right for you.

When Faire Wholesale first debuted, many makers were pretty amazed by all that it offered. It felt like a game changer to have so many buyers in one place… and to be able to manage your wholesale ordering on their platform. And it’s true – for many independent brands, Faire has proven to be an incredible asset.

As time has gone on, though, not everyone has decided they love Faire. Some makers find the commissions to be punishingly high. Other brands find that it’s hard to build sustainable relationships with store owners through the platform. And still others simply don’t get orders there.

Faire has become a part of the maker community. In fact, most of the makers we work with also use Faire or similar. That said, there are some things to be cautious about if you are considering using Faire as a key avenue for your wholesale growth.