All Our most recent articles
5 Tips for Growing Wholesale This Year: Results Without the Stress
The past week has been incredibly inspiring. We’re hearing makers across the country say, “I am ready to take my business to the next level. It’s game time!” And not to sound sappy, but that is the sound of a person who has a dream and is ready to do the work to claim it -- and that is what gets us up in the morning.
Our 7 Favorite New Year Planning Resources for Makers on a Mission
We’re really into New Year’s.
Not the parties or the countdown, so much. But the chance to pause, plan, and reflect. For us, New Year’s has always felt like the end of one year, and the beginning of... whatever we want.
Why You May Not Get a Sale On The First Try - And Why That’s OK
If you’re a maker who is cultivating relationships with stores, it can feel discouraging. The fact is, most seeds you sow don’t take root; and most retailers don’t respond to your emails.
The flip side (and the good news) is that if you do steady, thoughtful, consistent outreach to stores -- and if your product stands on its own -- you will get sales.
3 Things You Can (and Should) Put in the Box With Your First Order
In previous posts we have said that reaching out to stores is a moment of great potential. This is never truer than when a store gets their first order. It’s an opportunity to start the relationship off right, to shake their hand (figuratively speaking) and tell them how excited you are to be working with them.
Why Losing 8 Pounds Very Slowly is a Lot Like Store Outreach Right Now
Last Sunday, Marci of the famed store Lula Mae in California, was up until the late hours of the night swapping out Halloween skulls for stuffed bears with reindeer antlers. Like many store owners, Marci is in a mad dash to get things set up and unpacked for the holidays.
The Do’s and Dont’s for Follow-up Emails to Retailers
As someone who loves working on my own business projects, connecting with advisors, customers, and partners is a huge part of my life. So reaching out to people -- and then following up -- is also essential.
How to Double the Chances That Stores Will Open Your Email
By the time you actually email a store, you've invested thousands of hours in everything that went into that email. You've painstakingly selected the fibers, metals, paper or fabrics that make up your products. You've imagined and sketched and brainstormed to come up with the designs. You've spent hundreds of hours making your products, dozens creating a linesheet, you've invested in Wholesale In a Box, you've composed a heart-felt and personalized email.