With Faire now the dominant wholesale marketplace — and many others like Tundra, Abound, and Bulletin now closed — choosing the right platform matters more than ever. Here's what makers need to know.

In coaching with makers, I’ve reviewed hundreds of Shopify sites in terms of their aesthetics and function. But until this year, I had never actually built one! 

Recently, I started working on a new project that required creating a Shopify site. And as you probably know, it’s technically straightforward but can be daunting once you realize how many steps and decisions are actually involved. I knew I didn’t want to commit the funds to paying someone to create the website for me… but I also did not want to spend more of my time on it than I needed to. 

Like so many people, I got really into The Great British Baking Show a few years back.

After a stressful day, there is something bizarrely relaxing about watching people frantically bake Cardamom-Vanilla Cupcakes With Raspberry Coulis Filling.

As you probably know, we’re in constant dialogue with our Wholesale In a Box makers about their questions, concerns, and new opportunities on the horizon. We combine these insights with our own observations of how the wholesale community is shifting and changing. And we synthesize all of that into a docket of course updates and changes that we do in batches.

Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We speak with Becca of Thicket talk money, starting small and focusing on what really matters in a small business.

As my baby’s first birthday approaches, another anniversary approaches as well — my anniversary of becoming a mom, experiencing birth, and stepping into this new phase.

For me, becoming a mom has felt like riding a mountain bike down a steep hill: exhilarating, joyful, demanding of my strength and skill, and only partially in my control. I’ve learned a lot over the past year. And most of what I’ve learned feels viscerally true to me across both my personal life and my work life.

As of October, 2023, JuniperMarket closed its virtual doors permanently. Its parent company ANDMORE (International Market Centers) is turning its focus into their physical markets and digital tools designed to support those physical marketplaces.

That said, read on if you are curious what JuniperMarket originally was…

It’s so exciting to get an order from a new stockist. But the thing that is most satisfying and ultimately transformative to your business is to have long-term relationships with stockists that order from you repeatedly over the span of years. Here’s what we recommend in terms of communication with your stockists, including those who buy from you on Faire.

In this article, we’re talking about the power and opportunity of email newsletters: using email to engage with your community and build relationships.

When considering wholesale marketplaces there is no shortage of options these days. Many of the marketplaces are similar but small differences can mean large impacts on makers and independent brands. In this article we review a newer wholesale marketplace, Creoate, and give you the information you need to decide if it’s a good fit for your wholesale strategy.

If you’re working to grow wholesale, your wholesale line sheet (or wholesale catalog) is one of your most important tools. It’s a single, cohesive way to present your line, products, pricing, and wholesale terms in a format that lets you tell your story to store owners, exactly how you want to.

Our guide to making quick, affordable changes to your wholesale line sheet — for makers and small product lines.